We cannot deny the double standards that society has. And although, as much as we’d like to point out that there is indeed progress, prejudice and discrimination against minorities still exist.
Being a black person should not stop you from owning your own business. However, it is understandable that it can be a scary move. If you are a black person who wants to start your own business, below are tips to help you through.
1. Build Your Network
Once you have decided on the right business to start and have done your research, the very first thing you need to do is to build your network.
Whether you are just starting your career or have a family business, you need to reach out to people you know. If it’s your first time, you’ll have to do a lot of networking to build your clientele.
You’ll need these people to help launch your business and give you an idea of the market.
2. Have a Legal Team
Once you have done your research and have started your business, you will need legal counsel. You can begin contacting lawyers and other firms who can help you with your business.
It doesn’t always have to be a lawyer who will represent you, but it can also be an accountant or any other professional as long as you get the right person who could help your business grow.
However, we recommend hiring a lawyer, especially one specializing in the protection of minority rights in business. As sad as it may sound, you will face a lot of discrimination and having a legal team will be helpful.
3. Build, Manage, and Maintain Your Reputation
With how people are nowadays, you need to be very cautious about handling your reputation.
We all know that black people are often stereotyped by society, and we need to be extra careful about how we conduct ourselves in public. People will always be critical of you and your business, so you must build and maintain your reputation.
Monitor your online reputation and address negative reviews and comments.
4. Marketing Is Your Best Friend
You will need to invest in a lot of marketing to help promote your business. Maybe you need to create a company website and social media page.
You will also need to earn the trust and confidence of your clients and reach out to them. You might also consider advertisement and other marketing mediums like brochures, flyers, and business cards.
Every successful business owner knows that marketing is the key to gaining new clients, maintaining your reputation, and keeping your bottom line.
5. Prepare to Face Discrimination
Unfortunately, you will always have to face discrimination. However, you can prepare yourself by arming yourself with the proper knowledge and information.
You also need to have a strong belief in yourself and your capabilities. Don’t let other people influence your decisions, and keep your head up. You will be okay, and you’ll get through this.
6. Have a Support System
Having a support system is very important when you are starting your business. You can find a lot of support from your family and friends, especially if you need help with your business.
They will always be there for you if you need them. So, if you are planning on starting your own business, you need to let your loved ones know about it.
As a minority, it can be tough to break through the glass ceiling that society has placed on you. You will face a lot of discrimination and disadvantages in business. However, you mustn’t let that deter you from your goals. With the right mindset and advice, you can be successful. You just need to be patient and believe that you can do it. Keep in mind that you will face a lot of criticism and prejudice, but you can still make it.
Black Business Global is a community where we aim to support black-owned businesses, especially in Canada. We aim to achieve a world and society where it is no longer scary to start a business as a black person. Join us in our fight by using our platform to search and support black-owned businesses.