Marketing managed service providers (MSPs) help your company grow while strengthening its online visibility. This is why they may now be a company’s best chance of surviving and thriving in a post-pandemic environment.
MSPs keep another company’s technology working smoothly. Their services include security, network management, IT assistance, data backup, business process optimization, and whatever else a company needs to stay connected.
During this period of unprecedented change, MSPs help businesses stay afloat and open doors for those pursuing digital transformation. The recent pandemic also has led different sectors to review their priorities to find ways to thrive amid current market difficulties and trends.
This is where service providers could give essential help and support and be an extension of the company they collaborate with towards improving back-office services. As a matter of fact, 71 percent of CEOs welcomed MSP-led innovations. For example, cloud transactions involving app development and managed services will reach 50 percent by 2024.
With the right MSP, companies can drive innovation and momentum to promote long-term growth.
Important Traits Every MSP Should Have
MSPs need to be efficient in boosting profits with effective lead generation strategies. They also need to adopt automation strategies to offer scalable, profitable, and long-term solutions that help clients generate income faster.
In addition, they must be keen on co-creation to foster business innovation and outstanding ROI. They must use the right tools and cutting-edge technology like advanced analytics and rapid prototyping to create value, increase productivity, and innovate alongside clients.
Finally, they need to meet legal and regulatory obligations and provide excellent customer service with customized solutions for better business outcomes.
How to Win as an MSP Today
Nowadays, the lines between agencies, consultancies, outsourcers, and staffing firms are blurred. The terminology for marketing services has stagnated, making it harder to identify the critical expertise-based relationships many firms have developed.
In addition, MSPs need to keep pipelines going with lead generation cycles to preserve business sustainability. Every MSP must continually tackle and overcome this never-ending “sell-deliver-sell” cycle. Client retention also requires specialized techniques, such as adapting your services to your clients’ needs.
The greatest challenge, however, is learning to grow your brand story to gain clients who will entrust you with theirs. Here are some suggestions for future customer recruitment, development, and retention:
1. Analyze Your Lead Generation Plans
Not knowing the latest trends in lead generation can hinder you from increasing your clientele so you can help them increase their leads as well. It’s critical for MSPs to stay updated with current trends and maximize diverse marketing touchpoints like social media, content creation, email marketing, engagement, and the like.
2. Obtain Client Feedback Consistently
Aim to keep customers happy to boost retention and loyalty. One way is to conduct a survey. This strategy can help you get the information you need from existing clients while letting them feel you value their feedback and demands. It’s ideal for surveying clients at least once a year to identify areas for improvement, so you can avoid driving away MSP clients.
3. Balance Automation to Maintain Personalized Client Connection
While automation might save time and money, clients still desire personalized attention. You should still try to develop face-to-face connections with your audience. Remember that good relationships often begin with personal interaction.
If you’ve already automated your email marketing, customize other strategies. Managing your social media networks is one way to engage more authentically with potential and current clients. Remember to pay attention to what they say and reply consistently and promptly to their queries and concerns.
4. Utilize Online And Offline Platforms
It’s easy to become excited about online marketing, mainly since most clients use smartphones and tablets. That doesn’t mean you won’t recruit and retain MSP clients offline. A well-optimized website is a great start, along with other online and offline marketing touchpoints. This method may help you engage with MSP customers and attract local prospects.
Some MSPs prioritize new business while others are so focused on keeping current customers happy that they overlook the need to attract new ones. Don’t focus on one strategy while neglecting others. Remember that both acquisition and retention are critical to the success of your MSP business.
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